The Inmates Are Running the Asylum

The Inmates Are Running the Asylum argues that, despite appearances, business executives are simply not the ones in control of the high-tech industry. They have inadvertently put programmers and engineers in charge, leading to products and processes that waste huge amounts of money, squander customer loyalty, and erode competitive advantage. They have let the inmates run the asylum. Alan Cooper offers a provocative, insightful, and entertaining explanation of how talented people repeatedly design bad software-based products. More importantly, he uses his own work with companies big and small to show how to create products that will both thrill users and improve the bottom line.